Our Story
Morocco Travel Experience was born from a passion for sharing the authentic beauty and culture of Morocco with travelers from around the world. Founded in 2015 by Abdellatif Bougoula, a native Moroccan with over 20 years of experience in tourism, our company began with a simple mission: to create travel experiences that go beyond the typical tourist attractions and connect visitors with the real heart and soul of Morocco.
What started as a small operation with just two guides has grown into a respected travel company with a team of expert local guides, each bringing their unique knowledge and perspective to our tours. Despite our growth, we’ve maintained our commitment to personalized service, authentic experiences, and responsible tourism practices that benefit local communities.
Today, Morocco Travel Experience is proud to be one of the leading tour operators in Morocco, known for our attention to detail, cultural sensitivity, and ability to create unforgettable journeys that showcase the diverse landscapes, rich history, and warm hospitality of our beautiful country.

“I founded Morocco Travel Experience to share the Morocco I know and love—a land of incredible diversity, rich traditions, and warm hospitality that has captivated travelers for centuries.”